TBC Corporation is the largest vertically integrated marketer of tires for the automotive replacement market in the US. The Company's retail operations include Company-operated tire and automotive service centers under the " Tire Kingdom", "Merchant's Tire & Auto Centers" and "National Tire & Battery" brands, and franchised stores under the "Big O Tires" brand.

TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the United States, Canada, and Mexico. TBC on 23rd May announced that it joined a growing list of companies that are using the Safe Passage program-a tailored package of applications, technology and incentives-to migrate to SAP. To further drive its competitive edge, TBC chose the SAP® for Retail solution portfolio to enhance visibility across the enterprise and make quicker decisions.

TBC turned to SAP for a clearly defined road map to consolidate its multiple subsidiaries onto one common platform in order to gain better insight into its core business processes and overall operations. After an extensive competitive review process, TBC chose SAP over other retail business solution providers to drive this company-wide transformation and establish a strategic foundation for business efficiency and future growth. TBC will leverage SAP for Retail to increase top-line growth, improve efficiency and manage their retail, wholesale and franchise lines of business.

"We realized that the business processes that we needed to implement were becoming more complex and the technologies that we currently have in place could not support them," said Larry Day, president and CEO, TBC Corporation. "After a detailed review of the market, we concluded that SAP was the only software vendor with the proven solutions and the expertise to help us transform our organization."

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Prashanth Rai