Filed in archive
Enterprise Software
by Creative Weblogging on March 22, 2005
Marc Benioff Keynote Session
Highlights:
- Marc highlights the main trends of where salesforce.com thrives on (and many others as well):
- Internet
- Mobile Communications
- Utility Communication
- 227,000 subscribers, 13,900 customers are at salesforce.com
- main differentiation - customization that is easy enough
- SaaS helps to democratize technology now small companies and big company rely on the same software (i.e. salesforce.com)
- Marketing is very focused on word-of-mouth (well besides many ads)
- salesforce.com tries to establish a new on-demand architecture based on proprietary tools (i.e. an on-demand database) in order to make customers stick
- customers shall be customizers (salesforce.com effectively outsources product development)
- besides CRM there should be more applications that salesforce.com wants to move in based on the on-demand infrastructure
Conclusion: Marc had a great success with salesforce.com so far. He is now betting on a wider architecture based on the tools he developed during salesforce.com. It will be interesting if this ambitious new way succeeds.
See a video footage here (17MB, avi).
Highlights:
- Marc highlights the main trends of where salesforce.com thrives on (and many others as well):
- Internet
- Mobile Communications
- Utility Communication
- 227,000 subscribers, 13,900 customers are at salesforce.com
- main differentiation - customization that is easy enough
- SaaS helps to democratize technology now small companies and big company rely on the same software (i.e. salesforce.com)
- Marketing is very focused on word-of-mouth (well besides many ads)
- salesforce.com tries to establish a new on-demand architecture based on proprietary tools (i.e. an on-demand database) in order to make customers stick
- customers shall be customizers (salesforce.com effectively outsources product development)
- besides CRM there should be more applications that salesforce.com wants to move in based on the on-demand infrastructure
Conclusion: Marc had a great success with salesforce.com so far. He is now betting on a wider architecture based on the tools he developed during salesforce.com. It will be interesting if this ambitious new way succeeds.
See a video footage here (17MB, avi).
Permalink: Software as a Service - Part II
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/5488
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