Small and medium businesses (SMB) across multiple industries continue to select Oracle after evaluating Microsoft, Oracle today announced. Companies such as Advanced Steel Recovery, Cirro Energy, DTS, First Financials Services Co. LLC, Highland Capital Management, Ikanos Communications, Inphi Corporation, Life Data Labs, Natural Health Trends and Oasis Car Wash Systems are finding competitive value in Oracle(r) Applications and are now equipped with affordable, flexible and scalable solutions to address complex business requirements. As small and medium-sized organizations are increasingly faced with enterprise-level business complexities, they need functionality to increase visibility, standardize business processes and the flexibility to adapt to market demands. To address these challenges, Oracle's standards-based applications are being selected over competing vendors - including Microsoft's solutions for the mid-market - for rich industry functionality, the ability to create a single source of truth and to help lower the total cost of ownership.

"Successful small and medium businesses must find solutions to compete in the global marketplace while controlling costs, effectively allocating resources and reducing business complexities," said Oracle Vice President and General Manager Lenley Hensarling. "Compared to other software vendors, companies are finding that Oracle is the best IT investment for affordable, scalable, enterprise-level functionality that equips them to meet changing market demands and helps them to increase profitability."

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Prashanth Rai