At the annual conference to report full-year fiscal results, SAP's CEO Henning Kagermann outlined plans to introduce a new midmarket solution offering breakthrough innovations in faster, lower-risk implementation, continuous adaptability and easier user adoption. The new solution will deliver the benefits of enterprise SOA under a new "try-run-adapt" model leveraging the Internet and telesales, and can be managed entirely remotely, from day-to-day operations to upgrades. The solution is beginning initial market validation, and SAP plans to introduce more details about the product road map and its associated components at an event later in the current quarter, Kagermann said.

"The feedback of analysts, and initial customers and partners in our recent evaluations has validated our expectations of strong demand for the new solutions and that we now have a window of opportunity for accelerated investment to realize the full market potential for SAP," Kagermann said. "The combination of a largely untapped market, a game-changing product and an innovative business model represents an additional business for SAP. The investment we are making in internal organization, infrastructure, and delivery channels will ultimately pay off in sustained lower cost of ownership over the long term for our future midmarket customers. The commitment we are making to deliver enterprise SOA to the midmarket will result in innovation for our customers and in long-term growth for SAP."

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Prashanth Rai