Springboard's data shows significant growth in awareness and adoption of SaaS across the region with the market increasing 92.5% in 2006 to reach a market size of US$154 million. Springboard forecasts that the SaaS market in Asia will reach US$1.16 billion by 2010, with a cumulative annual growth rate of 66%, to comprise 35% of the enterprise software application market.

Springboard recorded a substantial increase in SaaS awareness in the last year, with awareness among those surveyed (385 organizations) increasing from 41% in 2006, to 75% in 2007. This increase in awareness also led to a rise in adoption, with 46% of those enterprises surveyed replying that they were using some form of SaaS in their organizations. Springboard also observed that the primary reason for adoption shifted from price to other factors that included ease of use, ease of implementation, and lower maintenance.

"We saw significant increases across the board for SaaS through our research, which proves that SaaS has market momentum for the long run," said Dane Anderson, CEO & Executive Vice President for Research at Springboard Research. "It is a very dynamic time for SaaS in Asia with pure-play vendors like Salesforce.com, netsuite, and WebEx gaining increased traction in Asia, together with smaller SaaS firms making moves into the region. Round that out with the large players in the industry like SAP, Oracle, and Microsoft becoming more aggressive with SaaS, and the market for the rest of 2007 and 2008 is going to be very interesting," Anderson added.

Tags: saas - asia - software+service

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Prashanth Rai