As a part of Forresters Enterprise CRM report, they have a report highlighting mySAP CRM, below are some excerpts from the same:

mySAP CRM is particularly strong in sales, marketing, partner channel management, and analytics but offers less support for customer data management requirements.The product can scale to support global deployments and offers many industry-specific process solutions. SAP's new mySAP CRM software-as-a-service (SaaS) offering provides more deployment flexibility, while cost, complexity, and lengthy implementations schedules remain drawbacks of the on-premise product.

The mySAP CRM product is used by approximately 3,000 companies - including Audi, Capita Insurance Services, Molex, Siemens AG, and Whirlpool - comprising some 800,000 users globally.

This makes the product an especially good fit for buyers who are:

Committed to SAP as their ERP platform. SAP's robust sophistication is manageable for organizations with strong IT skills and experience with SAP's ERP applications and technology.

Seeking to improve end-to-end processes. In addition to the natural integration benefits of mySAP CRM within the mySAP Business Suite, SAP has developed several industry-specific process solutions preconfigured to take advantage of this strength.

Operating globally. SAP has a high number of country-specific localizations as well as the technical scalability to support large multinational enterprises.

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Prashanth Rai