More reaction on the Google/Capgemini deal
Filed in archive Outsourcing by Scott Wilson on September 12, 2007

Phil Wainewright thinks the outcome is DOA on its own merits. He doesn't think the enterprise market will be interested anyway, and he may well be right (see other posts, this column, regarding the tendency of enterprise CIOs to cling to inertia).
Dennis Howlett seems more concerned about how CapGem can make the deal pay for themselves, seeing it more as a grasping at straws attempt to ride the Web 2.0 wave from an old school consulting firm. I wouldn't worry about them figuring out a way to make it pay-that, to me, seems to be the particular genius of these sorts of deals, in that many clients will pony up without asking the hard questions... after all, isn't that sort of advice what they are paying for?
Finally, Nick Carr sees it primarily as a Google play, leveraging an established consulting firm to break the lock that Phil suggests will keep the effort from succeeding. That seems a likely motive; how the tension between that effort and corporate inertia will fare remains to be seen, although reaction doesn't seem positive so far.
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