In this blog we have previously discussed the Forrester Wave on Enterprise CRM Suite here, we covered the comments on mySAP here, Now below are the comments on Microsoft Dynamics:

Microsoft is trying to exploit its desktop applications strength in large enterprises and promote its nowmore-robust business applications to this sector. Buyer interest in Microsoft solutions is high in the SMB market and is growing in the enterprise segment. Enterprise buyers will be attracted to Microsoft Dynamics CRM if they have made a commitment to a Microsoft infrastructure in order to lower their TCO in buying and managing business technologies. Buyers also like Microsoft Dynamics CRM usability and its quick time-to-value compared with traditional CRM applications.

Microsoft has more than 7,500 customers worldwide, Today Microsoft sells its solution as an on-premise offering and relies on partners to provide hosted versions; in 2007, the vendor plans to release a multi-tenant software-as-a-service (SaaS) version.The product has well-rounded CRM functionality that can be adapted to fit a range of industry needs.

MS Dynamics CRM is a good buy for buyers:

- Basic CRM functionality that is in line with a Microsoft platform strategy

- An Outlook-like experience that reduces the learning curve.

Source: 1

Prashanth Rai