RSSGoogle and Salesforce team up
Google and Salesforce announced yesterday the introduction of a joint product called "Salesforce for Google Apps" which combines Salesforce's chocolate with Google's peanut butter for a whole new SaaS sensation, if the press release is to be believed. The product combines the various Apps modules (Gmail, Docs, Talk, and Calendar) with Salesforce's online CRM suite. Specifically, it offers the following integrations:
- Salesforce and Gmailâ„¢ – Businesses can now easily send, receive and store email communication, keeping a complete record of customer interactions for better sales execution and improved customer satisfaction.
- Salesforce and Google Docsâ„¢ – Create, manage, and share online Google Documents, Google Spreadsheets, and Google Presentations within your sales organization, marketing group, or support team for instant collaboration.
- Salesforce and Google Talkâ„¢ – Instantly communicate with colleagues or customers from Salesforce and optionally attach Google Talk conversations to customer or prospect records stored in Salesforce.
- Salesforce and Google Calendarâ„¢ – Expose sales tasks and marketing campaigns from Salesforce on Google Calendar. Built by Appirio, this application is one example of a new category of partner extensions to Salesforce for Google Apps.
These aren't bad combinations of features and in fact this, in combination with the new offline availability of Google Docs, may make transitioning to web-based office suites an easier justification for some sales organizations. It isn't, however, anything particularly revolutionary, and seems like a small win at best for Google.
