No I really haven't lost it, this is what occurred to me after reading Irving Wladawsky-Berger's blog post yesterday, this is just an initial brain dump of thoughts will flesh it out in posts to follow, look forward to your feedback on this:
What does CCO & COO stand for, well
CCO = Chief Coupling Officer
COO = Chief Orchestration Officer
Ok enough of this , the designations might sound funny but I don't think its too far from the truth, A recent message that has been bubbling to the top is that the concept of organization has changed, trends like Global Competition,a Flat world are forcing organizations to become world class / global players if they want to continue, most of the physical and notional barriers have broken down and a company or organization can only survive if they are Globally competitive.Given the context it is very difficult for individual firms, no matter how big to expect to control end-to-end industry value chains. Instead, they are forced to specialize in areas where they command an absolute advantage in the marketplace.
These market dynamics, along with outsourcing getting wider acceptance, within organizations looking to focus their energies completely on those activities that bring real business value, is leading to creation of "Industry Value webs", And the traditional organization is getting replaced by the concept of Ecosystem, in which each participant specializes in their key areas of strength.
Now if we take this as a given, the question that beckons is Who and how are these "Value Webs" going to be implemented. That is the question that I think we are going to answer in 2007.
A few activities that are happening that are indicative of this broader trend are the bundling of ITO+BPO offering, another side to the same coin is of course the SaaS+BPO bundled offering, this enable the offering of a Business Service as an end product and than the company / organization is left with the responsibility of only orchestrating these services.
Given this scenario is why the positions of CCO/COO, the executives who are responsible for the coupling process with the different and competing business service providers and their orchestration with internal unit and other external units to deliver the end result.
More on this topic in posts to come,