Whole Network CIO Enterprise Soft... Help Desk And S... Outsourcing SaaS Security Virtualization

 

Evolving the Public Relations frontier

Filed in archive General by Scott Wilson on October 5, 2007

MasterChief.jpg

This post is apropos of nothing to do with CIOs or technology in general, but I just couldn't not say anything when I saw this gem on the Microsoft PR wire today: "Microsoft and Bungie Studios to Evolve Relationship."

You really just have to sort of stand back in awe at the sort of mind that can come up with that sort of headline, and you are set to wondering, was it something done under pressure, a snap call by a low-ranking but inspired staffer as the story went to press, or did it percolate up through the committee mill of the PR and legal departments, being pokedlinks, prodded, and finely honed at every step on its path to perfection?

If forced to stretch for a tie-in to the topicality this blog is supposed to cover, then I suppose I would say this is just another indicator to what extent the massive PR machine has taken over at Microsoft and works to spin even the most straightforward information into something it's not. There are arguments, mind you, that this isn't necessarily bad news for Microsoft (although I tend to subscribe more to the scenario presented by Jake Metcalf-who broke the story-earlier in the week that described the move as an inevitable outcome of expiring retention contracts), but nonetheless I think it points out to what extent they will try to paint dim news with glowing brush. They've become significantly more PR savvy as they have grown, and the firm that necessitated the origin of the term "vaporware" has built their business recently far more on what they say than what they do. At some point, one wonders, will they even have to deliver code at all? It's a new business model! "Evolving" indeed.






Permalink: Evolving the Public Relations frontier
Tags: master+chief  microsoft  PR  2007  october  october+2007  relations+frontier  evolving+public 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/95335

Related Entries:

New Communications Forum - Blog University - 27 January 2005

Halo 2 Vista wont support DirectX 10? - 08 December 2006

Spin Master or Myth - 10 February 2007

Wenn sich PR und Wirklichkeit nicht decken - 03 September 2007

Public Relations - 07 April 2008

Public Relations and Blogs - 08 April 2008





RSSrss   | See all blog subscribe options
Google google   |   What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter
Grouptivity

Use the search to look for other interesting posts



 
  • Advertise with us

  • Learn more about our advertising options or email advertising - at - creative-weblogging.com or give us a call at +1 (650) 331 4900.
  • Marketplace



  • Testimonials

  • 'I don't really think you should keep testimonials from the last guy here, do you?'


  • Other blogs in the same channel in the Creative Weblogging Network







 

Tagcloud: CIO Data Storage Enterprise Hardware Enterprise Software Events General Help Desk And Support Integration Software Management Market Perturbations Networking Offshoring Outsourcing SaaS Security SOA Sponsored Posts The Cloud The Vision Thing Virtualization