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CRM On-Demand Market ....Just got HOT!

Filed in archive Enterprise Software by prashanth on February 08, 2006

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SAP made its long-awaited dive into the hosted, subscription CRM (customer relationship management) "on demand" market on 02 Feb. The $75 per user system carries a 100-user minimum, restricting its potential customers to the enterprise clients SAP traditionally targets. SAP's service, called SAP CRM on-demand solution, focuses on sales force automation functionality. Basic customer service and marketing tools will be released later in the year. The hosted, Web-based system is aimed at allowing customers to rapidly roll out CRM functionality to new users and departments. English and German versions of the software are now available, with French, Japanese, Portugueselinks, Spanish and Chinese versions slated to follow within the next three months. IBM is SAP's hosting services provider and will run the service's data centers, and will also offer its consulting services to SAP's customers. Although the two companies are close partners, SAP alone will sell the new system. SAP is guaranteeing 99.5 percent uptime, with higher SLAs (service level agreements) available to customers interested in paying for higher-tier services, according to Bob Stutz, SAP's senior vice president of CRM product and global strategy. Comments from IDC blog: It's going to take several months for SAP to roll out the full CRM suite (including customer service and marketing tools), and the SAP offering is marginally more expensive than that of Salesforce and Siebel/Oracle. It will be interesting to see how proactive SAP is in pushing the new offering: will it - as it does in its traditional software business - drive aggressively for market share leadership in the SaaS space, or will it hold back to avoid undermining its traditional CRM offering? If SAP holds back, it risks badly damaging its standing in this expanding model of software (and business service) delivery. Source: InforworldPrashanth RaiTag(s):SaaS, CRM, SAP









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