According to a report by the AMI Partner the US medium businesses (MBs, 100-999 employees) will spend over $1 billion this year on customer relationship management (CRM) solutions, as they increasingly recognize the need to improve and extend their CRM capabilities. The US medium business market is still under-penetrated in terms of CRM adoption, with just 35% of these businesses currently using CRM solutions. However, MB spending on CRM is set to grow at a 9% CAGR over the next five years.

About the Study
- The study Mid-Market CRM: Vendor Strategies for a New Frontier Examines U.S. MB market dynamics, based on data from our 2005-2006 Medium Business Survey and most recent Global Model forecasts.
- Analyzes data and trends regarding MB adoption of CRM solutions, and key differences between CRM and non-CRM MBs.
- Assesses eight CRM vendors (Entellium, Maximizer, Microsoft, NetSuite, RightNow, Sage, salesforce.com and SugarCRM) mid-market strategies.
- Compares core product offerings and trends; delivery models; packaging and pricing; service and support; integration,mobility and industry-specific offerings; and marketing and channel strategies.
- Provides an appendix with detailed vendor profiles for Entellium, Maximizer, Microsoft, NetSuite, RightNow, Sage,salesforce.com and SugarCRM.

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Prashanth Rai