Jenny Jet is a new action adventure for your cell phone. People can blog about, hmmm ... well SMS Media Group is launching it, and they say it best in a media alert forwarded to me (as connected to The CIO Weblog?):

Launching this fall on cell phones, television, and the Internet is a new character and series called Jenny Jet. Featuring Alien Greys, Reptoids, the Feds, and a 17 year-old girl named Jenny Jet whose parents were abducted by aliens!

Produced by SMS Media Group Inc., Jenny Jet is an interactive sci-fi adventure that uses text message alerts to get the story out, and then subscribers are able to blog and interact with others on the web. People can post their UFO sightings, share ideas, and any information they might have about the alien/government conspiracy.

I suppose if one doesn't know what to do with his/her time and if one's SMS bills aren't high enough, then the value prop is just right. As for CIO and corporations paying for corporate cell bills, if similar services to Jenny Jet start cropping up, there may be more challenges ahead monitoring telcom service usage these days beyond the day-to-day craziness.

Steve Shu