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Integration Software
by Scott Wilson on December 9, 2007

It's been apparent to some of us for quite a while that there are much better alternatives now for many corporate communications functions. Now, CIO Magazine has posted an article on using blogs internally to streamline project management.
Oddly enough, the article suggests that e-mail is still the prevailing tool because IT departments prefer top-down hierarchical controls over communication which aren't necessarily beneficial to the user, and are resistant to change. While I won't argue that IT staff aren't frequently resistance to change (they aren't alone in this), I more commonly see users who aren't ready to give up their e-mail and try something different, not IT departments. I think much of this, as I suggest in the other post linked above, is due to the personal nature of e-mail and the illusion of privacy it presents. Either way, a lot of education will be required in most companies before technologies such as blogs, intranets, and message boards will start to fill out the gaps in the legacy e-mail system.
Permalink: Corporate communications strategies
Tags:
blog
email
communication
2007
corporate+communications
communications+strategies
advertisement+book
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/106020
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