Cognizant and W.European Banking Sector
Filed in archive Offshoring by prashanth on August 25, 2006

At the Cognizant site there is a document with the same title available from Financial Insights. The document is based on inputs during the first Cognizant European Analyst Day.
Notable results Achieved:
- Cognizant has already established a good customer basis among the biggest Western European banking institutions
- Cognizant is not only serving European clients but is also building delivery capabilities in Europe, through acquisitions and organic growth
- Cognizant invests heavily in building internally a strong industry knowledge, which is correctly recognized as the main issue in order to tackle the financial services industry
- Cognizant has established a strategy for further growth in Europe,taking into consideration major constrains such as cultural and language barriers
Other key highlights from the document:
- Cognizant is well positioned for further growth.
- Global presence and geographical differentiation is today still quite weak (87% of revenues come from the U.S. and the vast majority of delivery capabilities are located in Asia).
- Cost reduction is no longer the main focus of European banks, which are instead moving their attention to revenue generation
- Revenues split by industry, Cognizant most important sector
is the financial services, from which it derives the 50% of its revenues. The second industry is healthcare (20%) followed by manufacturing retail and logistics (19%).
- Cognizant Characteristics
*Reinvestment Strategy (Cognizant margin stays at around 19%-20% of its revenues. Cognizant declares it is lower with respect to those of its competitors (estimated by Cognizant at around 26%-29%) because of the reinvestment strategy)
*Attention Towards Industry Knowledge (30% of hires last quarter are Domain or functional experts)
*Culture of Meritocracy
*Transparency
*Global Model
Source: 1
Prashanth Rai
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