Around 2000, there were big changes in the way businesses used the Internet, By 2003, businesses felt they had a handle on the Internet and that they had mastered it. But there are a new wave of technologies along with ones that are maturing that have the potential to cause further disruptions affecting competitiveness, Mark Raskino, a research fellow at Gartner said. The innovation is also happening in reverse, as more technologies are delivered to end users and consumers first and businesses second, Raskino said. "Many of these things though are not very high priced because they were developed for consumer markets," he said.

Chief information officers (CIO) should pay acute attention to how technologies such as blogging and podcasting will affect their businesses and be ready for innovation with those technologies by their competitors, Gartner Inc. analysts said Thursday.Those innovations are driving a second Internet revolution, a time when businesses can't afford to be content that they are simply online, said Raskino. Podcasting and blogging are affecting businesses both internally and externally, he confirmed.

New concepts, technologies and derivative components enterprises are building into their business processes include:

• "Web 2.0", a term often applied to a perceived transition of the Web from a collection of Web sites to a computing platform serving applications to end users
• Internet "platforms" from Google, eBay, salesforce.com and others
• Nearly ubiquitous Internet access such as broadband wireless

Gartner analysts said more consumer technologies will be brought into enterprises. IT organizations cannot turn their backs on consumer-based technologies.

"If you have people who are forward thinking and have ideas for how they can utilize consumer technologies, embrace it," Mr. David Mitchell Smith, vice president and Gartner Fellow said. "Don't just say no, it's not secure, we can't support it."

If our 2010 predictions about business dynamics are correct, it is imperative that organizations begin radical transitions --- including architectural planning, external-facing process and content revision, and knowledge worker retraining --- during the next 18 months. - GartnerSource: Gartner, IDG.SEPrashanth RaiTag(s):Web2.0, Gartner.