RSSCase Studies from the Retail Industry – HCL
Computerworld is carrying a set of case studies from the Retail sector form HCL Tech, The document has 3 case studies which are summarized below:
1.0 Business Case JAG
The Client a fortune 500 multi-billion dollar US major, is a designer and marketer of branded apparel, footwear and accessories.
Area of Engagement:
PLM – Implementation of PLC Management System
Business Problem:
To remain successful in the global competitive market , manufacturers are look at ways to reduce the product development cycle time and product development cost. In this context client wanted to stream line their design to sourcing to manufacturing to customer life cycle and work flow through implementation of industry standard solution like UGS team center.
2.0 Business Case COOP
The Client is into an unique consumer-owned business – the largest of its kind in the world. In businesses spanning food to finance, farms to funerals, it employs 70,000 people in UK and has sales of over £7.7 bn
Area of Engagement:
Customer Loyalty & Segmentation – Analysis tools for shopping behavior & intelligent commercial marketing
Business Problem:
Losing Loyalty:Lack of usage of loyalty card primarily by younger generation Complex data: no personalizedspend incentive to over 3Mn high spending customers
Dividend scheme not used for 3 yrs leading to deviation of the core client values of profit sharing.
3.0 Business Case Vf
The Client is world's largest apparel company with a history of over 100 years and brands that reach a variety of consumer segments across various retail channels
Area of Engagement:
E-commerce- Automate & web enable the entire order management process
Business Problem:
The rapid expansion of Client through M & A had resulted in inheriting the systems of the various companies it acquired The e-commerce presence was fragmented & had very low penetration In absence of website scalable solution significant, recurring delays and costs during accounts acquisition was happening. Inability to cross/up sell to customers buying only uniforms
Source: 1
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