Blue Business Platform
Filed in archive SaaS by Scott Wilson on May 03, 2008

This seems to be an effort which aims to duplicate Salesforce's AppExchange marketplace, where third party developers are free to hawk wares which extend or support the Salesforce platform. While there has been some debate over how successful AppExchange has actually been at enabling third party developers to expand their business around Salesforce's periphery, you have to wonder what exactly IBM can bring to the table to rival the Salesforce shark in luring ISV remorra. I'm not suggesting that the platforms are competing at all; simply that, whatever success AppExchange has had, it's been primarily due to the initial appeal of the Salesforce offering, and if IBM isn't providing something similarly compelling (and I have to hope they're not going to try to make it Lotus), then what hope to ISV's have to piggyback on the platform?
Permalink: Blue Business Platform
Tags:
IBM Salesforce AppExchange ISV platform business+platform blue+business open+source
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