Bill and Steve: a textual analysis

I just saw an excellent post from Todd Bishop at the Seattle P-I analyzing the speech patterns of Steve Jobs and Bill Gates during their respective keynote speeches this past week. It seems like a bit of a gimmick, and maybe even an obvious one, which may be why it's cool that the P-I cooked it up (or at least that I hadn't seen it elsewhere first; although the P-I had done it a year ago as well, apparently).
The post, found here, has both the original video and transcripts of the speeches as well as a tag cloud to provide some visual feedback on the major themes of the speeches and additional statistical breakdown.
I'm not sure there is anything particularly signficant about the fact that they have both begun to substitute the word "great" for their trademark "amazing" (Jobs) and "neat" (Gates), but it's nonetheless an interesting picture of what they were pushing hardest and where their thoughts were most during the presentations.