BEA introduced SOA 360, a unified Service-Oriented Architecture (SOA), it spans three BEA product families Tuxedo, WebLogic and AquaLogic and is built on the company's native SOA microService Architecture (mSA), and supported by the newly unveiled SOA collaborative tooling environment, BEA WorkSpace 360.

BEA SOA 360 is believed to be company's competitive weapon.

Critical to the adoption of shared or syndicated services is executive leadership sponsorship and the reliability and availability of SOA-based services. To aid in the same BEA has "BEA SOA for Executives" is the SOA consulting services for senior IT executives and is designed to help empower executives to invest in SOA and lead change within their organizations by conveying the business value of SOA.

BEA also promises zero downtime with the announcement of its patent-pending BEA Guardian Support Service, which represents a radical departure from the traditional break-fix support model employed by the enterprise software industry, potentially eliminating the burden of reactive and proactive support services.

"SOA ripples through applications, systems, business processes and touches everyone in the business, including all the existing applications we are maintaining today," Chuang said. "[SOA 360] is the first time you can separate applications from the business process. You control your business process, not the application controls the business process."

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Prashanth