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Asian SaaS
Filed in archive Enterprise Software by prashanth on July 5, 2006
Asian SaaS

A post at the Sandhill.com blog by Chris Perrine refers to thier study of Asian SaaS Market, here are some excerpts from the post.

The Asian SaaS market is a particularly dynamic, promising and exciting corner of the IT market.

Many segments of the market are doubling in size every year, and the pace of strategic experimentation is astounding.

Most vendors are approaching the market in a different way, viewing it through a lens that can help them benefit from this new market dynamic to the largest extent possible.

Five Key Findings:

The SaaS Market is Here to Stay: Unlike many hot IT industry buzzwords that come and go, all evidence we gathered points to the long term staying power of the SaaS model. Early adopters report significant savings and high satisfaction, vendors are investing heavily, and ecosystems to support SaaS growth are taking shape quickly.

SaaS is not Just for Asia's Small and Medium-sized Businesses: Although adoption levels for SaaS will be greater in the SMB market sector, vendors indicated there is activity in the large enterprise sector as well, and that upper mid-market and large businesses represent some of their largest and most important clients.

Competitive Frameworks in the Enterprise Application Industry will be Reshaped by SaaS: Traditional enterprise application vendors are already adjusting their offerings to address the SaaS dynamic, and new formidable competitors are emerging at a rapid pace.

SaaS is in the Process of Branching out of the Core CRM Segment to other Application Markets: CRM has been the pioneer and largest segment of the SaaS market, but a myriad of other markets are now gearing up for a SaaS push.

A SaaS Channel and Ecosystem is Emerging in Asia Rapidly, but it is Marked by Experimentation and Fear: The race is on as traditional software firms and SaaS vendors are working hard to develop extended regional networks of resellers, system integrators (SIs) and developers.

Source: 1



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