In another report by IDC focussed on Business Analytics Applications there are some further interesting insights:

Early quantitative surveys lend credence to strong interest in, awareness of, and adoption of DW appliances. For the foreseeable future, we expect DW and BI appliances to be deployed alongside traditional DW solutions at large organizations and in some cases as new primary DW solutions, especially at midsize organizations that may not have the resources for traditional DW solution acquisition, deployment, and maintenance. DW and BI appliances are increasingly making an impact in the market as more end users evaluate, adopt, and deploy these solutions in support of their business analytics needs. These appliances are fulfilling real, existing needs of a sizable market segment that is looking for:

• Lower total cost of ownership
• Preconfigured solutions with lower maintenance requirements
• Highly scalable business analytics platforms to address growing data volumes

32% of organizations indicated that they would be interested in evaluating a data warehouse appliance (source: IDC and DM Review, July/August 2005, n = 315, United States only; respondents were provided with the definition of "full stack" appliances).

10% of IT purchasing decision makers indicated that they are aware of Netezza (source: IDC and InfoWorld's March 2005 BI Survey, n = 286, United States only;
other appliance vendors were not identified by name).1% indicated that they would be likely to purchase Netezza in the next 12 months. Based on the current customer acquisition run rate, Netezza has already captured 1% of the DW management market

What benefits do you expect such a data warehousing appliance to provide?

• Performance - 25.7%
• Accountability - 32.7%
• Lower maintenance cost - 41.6%