Accenture has been positioned in the "Leaders" quadrant in Gartner Inc.'s 2006 customer relationship Management (CRM) service provider marketplace analyses for Europe and North America.

For its recently published "Magic Quadrant for European CRM Service Providers, 2006" and "Magic Quadrant for CRM Service Providers, North America, 2006" reports, Gartner evaluated vendors across Europe and North America on their ability to execute and their completeness of vision. The two sets of criteria were then evaluated together, providing a view of how well each service provider performed in a spectrum of services, relative to its peers, including how well each is positioned for the future.

"Accenture's focus is on helping clients transform their market and customer strategies," said Woody Driggs, Accenture managing partner, CRM. "CRM can be a powerful growth engine when companies use it to put the customer at the center of everything they do. The winners will be those organizations that consistently leverage every customer interaction, across every customer channel to reinforce their brand image and to drive customer loyalty."

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Prashanth Rai